QADWorks

Website Writing

Project Overview

QADWorks was looking to redesign their entire website, but needed content to expand their one-page site.

My Contributions

Establish a brand voice that compliments their branding and to showcase their values as a company.

After interviewing and getting to know the key stakeholders of QADWorks, I created a brand voice and tone that reflected both their values and what they currently do.

Revised copy of the landing page of QADWorks based on the new established tone of voice
Screenshot of a team section from a company website, featuring illustrations of three men with their names and titles: Dominic Baula, Managing Director; Kian Baula, Technical Director; Miguel Peralta, Director of Operations.

Aside from the landing page and Services page, I also added a Teams page to showcase the team and their core value: a collaborative environment for their local and offshore employees.